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Case study 02 / 07

MONSTER ENERGY

A concept can-launch page driven by scroll and WebGL, built with Three.js.

Client
Beverage
Type
3D showcase
Launch
June 2026
Role
Concept, WebGL
Built with
WebGL, Three.js, Motion
Monster Energy website, designed and built by ADX Studios

The brief

A self-initiated concept: what would a drink launch feel like if the can carried the whole page? The scroll is the camera.

What we built

  • A real-time 3D can, lit and turned in WebGL as you scroll
  • Scroll choreography that hands the can from scene to scene
  • Motion type and colour that keep up with the product

An unofficial concept piece. Not affiliated with or endorsed by Monster Energy.